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Oryzo
oryzo.ai
Lusion's self-aware promotional site for a cork coaster, staged as an over-the-top AI product launch with interactive gags and studio-grade motion design.
What is Oryzo?
Oryzo is a marketing experience for PLAY, a cork coaster designed by the studio Lusion and presented as 'the world's most unnecessarily sophisticated' one. The site parodies AI product launches — fake model names, chatbot gags, hover interactions where 'AI fills in the gaps' — while showing off polished art direction and motion. It works as inspiration for launch pages that sell a personality, not just a product.
Best for
- Launch pages with a strong comedic voice
- Studying studio-grade motion design
- AI-era marketing parody done with craft
Key features
- Interactive gags built around hover and chat
- AI-product-launch parody copywriting
- Designed by the studio Lusion
- Editorial art direction for a physical product
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